Targeting a new audience to buy your products should on the top of your marketing list every year that you’re in business. The problem that many companies face is that they have a difficult time reaching new customers, especially customers that are of college age. The problem is that college students today are more in tune with how things run and work and don’t want to support corporations that don’t contribute to society. You can reach these kids, however, by selling corporate social responsibility products.
Okay, really, corporate social responsibility products are no different than the products that you are already selling. What you’re doing, instead, is making sure that your products are sold on websites that are environmentally and socially acceptable to students. All the better if your products are available to them at a much lower rate. Sites like Campus Auction, which reaches out to students around the country is a good example of this kind of site.
How this site works is you actually donate your products for students to bid on. This auction site isn’t about making money, however. Instead, the proceeds from the sale of your product goes to charities selected by the students who bid on your product. Overall, this means that you’re donating your product to the benefit of a good charity, which will make you look fantastic in the eyes of the students buying your product.
What’s more, the process isn’t quick, the bidding goes on over the course of several days, which means that every student who bids on your product will receive daily updates as to where they stand in the bidding process. This means that your company and product information is constantly being placed in front of the eyes of the people that you are trying to market to. It’s a win win for you.
You can choose any product that you want to represent corporate social responsibility products. All you need to do is be willing to donate your products so that students can benefit from the lower prices that an auction brings while contributing to charity at the same time. What’s more, you benefit from free advertising that can lead to customer loyalty over time.