Getting a publisher to publish your book can be a pain on the neck. You might think that your hassles are over after publishing your book but that is just the beginning. If you want to maximize the potential of selling your books, you must roll up your sleeves.
Gone are the days when the role of marketing would be left to publishers. By collaborating your efforts with a book publicist, you should be able to get a considerable number of sales within a time frame of 6 months. Below are some of the strategies you can employ to make sure your book is read by as many people as there can be.
Utilize Social Circles
You should spread the news about your book to your close friends because they are very likely to buy it as a way of appreciating the efforts you have put in writing the book. It is therefore advisable to carry a few copies of the book with you to every social gathering that you visit.
Nowadays the internet has made it possible to keep in touch with our friends in different parts of the world and since books can be sold electronically, you should refer the friends you have on facebook and twitter to the link of your book. In fact, you should copy paste the link to your book and post it on their wall and ask them to share it with their friends. When you do that, the doubting Thomases who thought you could not write a book will buy a copy just to verify that you are the author.
Get Reviews from Fellow Writers
It’s very difficult to approach big media houses such as New York Times and ask them to promote your book. That is why that task should be left for your book publicist because they know how to convince them to use their influence to market your book. But since you are not the only writer in your niche, it is advisable to send a few copies to bloggers who write in the same niche as you.
Sending them soft copies is the better option because you will not have to pay any delivery fees. Once they review your book, they will make it public by posting it on the internet. Such reviews act as endorsements and they can go a long way towards doubling your sales.
Capitalize On Electronic Books
Electronic books move faster than hard copies. This is because the buyer does not have to pay any shipment fee. Besides that, it is easier to distribute the book to online stores because there are no logistics involved. As a matter of fact, the market for ebooks is much bigger than that of hardcover books. Don’t forget that hardcovers will cost you more to transport them to bookshops especially when you are dealing with bulky numbers.
Offer a Free Chapter
You have probably heard about the power of suspense. It makes us want to know what will happen next. That is why soap operas are aired on TV in clips just to convert you into a fan so you keep watching their channel including the adverts. The same concept can do wonders to your book. You simply identify the most thrilling chapter of your book and give it away for free. Chances are that most people who will get the free chapter will be tempted to buy the entire book just to nourish their curiosity.
Keep Your Publicist on Their Toes
Every upcoming writer knows that a publicist is their best friend. They are the people who guide you when the going gets tough. As long as you have paid for their services, you should be able to get tangible results. You should have a meeting with your publicist agent at least once per week so that you can analyze the progress of the campaign.If you don’t know where to get one, click here and get hooked with the best book marketing agency. They have been in the business of promoting books for over 20 years so you can be sure they will drive the sales for you.